Today, I’d like to talk about something I found quite interesting.
About a month ago, I was seeing on twitter how people were talking about switching their business accounts to personal ones. Some claiming this improved their engagement and followers, some claiming it did the complete opposite.
Naturally, I was curious.
I wanted to try this for myself, and see first hand just what the results were.
At first, I thought I’d try and get both the followers, unfollowers, and image likes. But in the end, I decided it was easier to just see the difference from my follower app.
Yes, I have an app to see who follows/unfollows me. It became a nuisance, alright?
But it is super handy for things like this!
I decided that the easiest way to track this would be:
Week one: Business account
Week two: Personal account
From what I’ve seen in the past, I do lose more followers than I gain, but that being said, the new followers are usually the people who follow/unfollow, so that’s why the cycle continues and keeps me on a similar follower count.
One reason I decided it would be easier to just go on followers, compared to image likes, is because I also use hashtags for each image so the results wouldn’t be from just people who followed me.
Week One Results:
Week Two Results:
If this has shown me anything, the personal account is terrible for people wanting to run any form of business.
The first couple of days into the second week, the numbers were close together, and then mid-week the unfollowers just went ahead and I wasn’t sure what to think at all.
I’ll admit that since doing this, I’ve become a little more discouraged with my Instagram, but hopefully, I’ll get back into it. It’s another creative outlet that goes well with blogging.
I’d love to hear from other bloggers who may have tried this.
What results did you get?
I personally prefer the business account, even before I did this test. But it’s definitely safe to say, whichever account you have, the people who think it’s ok to do the follow/unfollow game need to stop. Just, get over it, okay?
While Instagram is a good app, I can’t help but feel like there’s so much room for improvement.
What do you think?
Until next time,
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